Digital Sandbox, New York City, February 3, 2009
Agenda - Small Business Summit 2009
(Agenda subject to change.)
MORNING SESSIONS
| 8:00 – 9:00 am | Registration/Exhibits/Networking Continental Breakfast |
| 9:00 – 9:30 am | Introduction  Co-host: Marian Banker |
| 9:30 – 10:00 am | Keynote Keeping Customers: It’s The Relationship (First) Not the Products  (Bob Pearson, Dell) Learn how Dell approaches customer relationships and services and how you can implement similar strategies in your business. You’ll hear practical, actionable information that can help you create long-term, rewarding relationships with your most valued customers. |
| 10:00 – 11:00 am | Panel Presentation Tips for Thriving When Customers Spend Less     (Marian Banker, Moderator; Melanie Attia, Campaigner; Brad Porteus, Elance; Jeffrey Bernstein, Strategic Brands, LLC; Danny Estrada, Net@Work) Every customer and potential customer is thinking twice before making purchases. Get tips from those who are meeting the challenge and thriving. |
| 11:00 – 11:30 am | Break/Exhibits |
| 11:30 – 12:00 pm | Presentation  Your Online Presence: More Important Than Ever (Harry Brooks, Network Solutions) Find out what online components are important for small businesses to attract customers now. Learn how you can implement them. |
| 12:00 – 1:00 pm | Presentation/Panel How We Keep and Nurture Loyal Customers    (Introduction by Michael Schultz on the power of software as a service.) Brent Leary, CRM Essentials LLC, moderates panelists Michael Schultz, Microsoft Office Live; Jonathan Rochelle, Google; and Harry Brooks, Network Solutions) Join this lively interaction between market leaders. You’ll be the winner by learning from each of them. |
| 1:00 – 2:00 pm | Lunch Break |
AFTERNOON SESSIONS
| 1:30 – 2:00 pm | 30 Minute Keynote  The Current Financial Crisis Is Good News For Business Owners (Gene Marks, Marks Group PC) Learn how challenging times create opportunities to keep customers forever. |
| 2:00 – 2:30 pm | Exhibits/Networking |
| 2:30 – 2:45 pm | Morning Summary and Intro to Afternoon Sessions  Anita Campbell, Small Business Trends. |
| 2:45 – 3:15 pm | Presentation Business Survival: Learn from a Survival Expert   (Rob Roy, Navy Seal with Yacov Wrocherinsky, Infinity Info Systems) Rob Roy, former Navy SEAL (Special Forces) shares his real life survival experiences and how it relates to business. Entrepreneur and business veteran Yacov Wrocherinsky tells what he learned from Navy SEAL training and how it applies to surviving and thriving in business. |
| 3:15 – 3:45 pm | Presentation How To Get Free Publicity Through Media Coverage and The Power of Email Marketing: 10 Things You Need To Know  (Ramon Ray, Smallbiztechnology.com and Melanie Attia, Campaigner) Get the media to promote your business using publicity. It’s free. Learn from a pro. And hear an update on e-mail marketing. |
| 3:45 – 4:15 pm | Interactive Session Communication: Is Your Message Getting Across?  (Jezra Kaye, Communicate With Power & Ease) Pick up the pace and participate in a lively session that shows you how to “get your message across,” everytime—whether your audience is one person, several people, or hundreds! |
| 4:15 – 4:30 pm | Closing & Biggest Giveaways Summary and wrap-up of the day's events |
| 4:30 – 5:00 pm | Exhibits/Networking |
The event was great. The panels and guest speakers were very informative.
– Sandra McGregor, Your Dream Vacation Specialist
Media Sponsors
Summit Production Team
